Sebastian Kaupert – Communications Design

Sebastian Kaupert – Communications Design

For over 20 years, Sebastian has been directing brand, marketing, and corporate communication. His mission is to foster respect, better understanding, and productive cooperation among everyone sitting at the marketing table, all in service of healthy business growth.

He is principal at Cradle Studios, a firm that solves business problems through fast turn-around design and strategy. Prior, he worked at CondéNet as creative director for Creative Services, following his job as Director of Marketing and Customer Experience at Modern Modular, a prefab modern home design-build firm in Brooklyn. Before venturing into the green home building industry, Sebastian was creative director at the New York office of Euro RSCG Worldwide. In his five years at the agency he led integrated media projects, campaign and product development, market research and trend forecasting, new business pitches, internal branding, agency publishing, and training and credentials. Before that, he was principal in a small design firm, and held senior positions at several ad agencies.

His clients have included American Express, BMW, Bosch, Bertelsmann, Evian, Fruit of the Loom, Havas, IBM, Mastercard, MSNBC, Pfizer, Verizon, Viacom, Volvo and United Way. He has developed consumer advertising, editorial design, online advertising, corporate sites, application interfaces, and employee relationship platforms, including intranets for IBM, Novartis, Simon & Schuster, and Boehringer Ingelheim. Sebastian has designed brands and visual identities for American Express, Bertelsmann, Euro RSCG Worldwide, Hasbro, IBM, Mastercard, Volvo, and numerous smaller organizations.

He also served on the board of AIGA’s New York Chapter, and is actively involved in the New York design community. In addition, he’s been teaching in the Communication Design Program at Pratt Institute for more than 10 years.

Sebastian has an MA in Graphic Design from the Pforzheim School of Design in Germany, with Marketing Communication Credits from the Pforzheim School of Business. He recently completed an Executive Program at Harvard Business School.

He lives in Brooklyn with his wife and their four sons.